There are 17 reasons why you should care about web privacy and the collection of Personally Identifiable Information (PII). These are to name a few:
- Names
- Addresses (all geographic subdivisions including street address, city, county, zip code)
- Dates (all elements except years related to an individual (including birth date or date of death for example)
- Telephone numbers
- Fax numbers
- Email addresses
- Social Security numbers
- Bank account numbers
- Debit/credit card numbers
- License numbers
- Any vehicle or other device serial numbers
- Web URLs
- Internet Protocol (IP) addresses
- Fingers or voice prints
- Photographic images
- Any other characteristic that could uniquely identify the individual
- Hospital records including dates of admission
As a Web user, you expect that the organizations you give this information to will keep it safe. As the owner of a website, you are required by law to keep this information safe for your users.
While many companies recognize the importance of an online privacy risk management strategy, many of those companies get a sense of false security by scanning their websites for privacy issues once a year. Or even worse, only when the site is first developed and implemented. Websites should be tested for compliance during the development process and monitored continuously to ensure regulatory compliance.
While many organizations, both public and private, are mandated by privacy legislation that governs the collection, use, retention and distribution of personal information, this legislation varies greatly from country to country and can often be difficult to monitor and enforce. For example, in the EU, the cookie laws have changed and as a result how organizations interact with their Web users has changed. For organizations in the US, if operating abroad, this may or may not impact their Web business.
A best practice online privacy program, reinforced with a comprehensive automated privacy Web scanning program, provides a model that helps to ensure proper online collection, usage and protection of consumer?s personal data.
Regular, automated privacy scanning helps to mitigate the risks associated with non-compliant online content including:
- Fines by regulatory agencies
- Lawsuits by consumers or other end-users
- Lost customers due to breached personal information
- Reputational damage
Learn how online privacy compliance can be managed as part of an achievable strategy to ensure you are not putting your end users or your organization at risk.
Source: http://blog.hisoftware.com/2012/privacy/web-privacy-why-care
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