Atlanta, GA (PRWEB) August 11, 2011
The first issue of MDPA Magazine was officially launched August 1st in both print and web formats. The inaugural issue features an interview with Richard Coad, the creator of the ?Jared? Subway campaign, as the cover story. In this interview, Richard reveals the various brands that he has reinvigorated using the ?Jared? method. The magazine also features glimpses into two significant childhood obesity public health initiatives and their effects on the community. Other articles include ?The Search for a Magic Diet Pill? by Monica Feldman of Euromonitor International and ?What Doctors and Overweight Patients Don?t Want to Talk About? by Monica Belford of Verilogue.
The focus of the first issue of MDPA Magazine is ?Marketing to the Overweight American,? which is also the topic and title of the upcoming MDPA conference, taking place September 27-28 in Silver Spring, Maryland. The theme of each issue of MDPA Magazine will change to coincide with upcoming MDPA events. The second issue of MDPA Magazine will center on childhood obesity to correspond with the March MDPA conference: ?Communicating Childhood Obesity Prevention and Policy.? In keeping with our overall mission, each edition of the magazine will feature articles about disease prevention marketing.
In an effort to make MDPA Magazine as topical and engaging as possible, MDPA is openly soliciting relevant articles from marketers, advertising executives, non profit leaders, public health employees, and academics. Topics may be submitted via the following link: http://www.surveymonkey.com/s/mdpamagazine.
The inaugural issue of MDPA Magazine can be downloaded for free on the MDPA website. Subsequent issues can be downloaded for a small charge. An annual print subscription is also available for $ 10 per year.
The MDPA Conference on Marketing to The Overweight American
Designed for marketers of products or services such as drugs, devices, diets, supplements, meal replacements, and other services which help overweight Americans lose weight and improve their quality of life, this conference will feature best in class speakers as well as case studies, market analyses, behavioral research, and regulatory discussions. This MDPA conference is a way for anyone in the weight loss industry to immediately improve the ROI of their weight loss product by better understanding the target market of the overweight American as well as benchmark against best practices from other products in their industry. The 2011 fall event will take place at the Crowne Plaza Hotel on September 27-28 in Silver Spring, Maryland. More information can be found at this link: http://mdpaconference.com/2011/overweight_americans.
Marketing Disease Prevention + Awareness (MDPA)
Marketing Disease Prevention + Awareness began as an offshoot of the established healthcare marketing conference company, DTC Perspectives Inc. in 2009. The goal of the new venture is to discuss how different preventable diseases plaguing the United States can be treated and prevented and how to best communicate these options. Through experience in utilizing vast aspects of media, MDPA has brought together the best thought leaders from the spaces associated with these issues to compose articles, webinars, and present at conferences while keeping the audience well-apprised of important news affecting these areas through digital platforms and e-newsletters. With obesity and obesity-related diseases being among the most discussed and costly, yet treatable, of America?s health issues, this topic is currently the primary focus of MDPA. The organization will continue to assemble the best speakers, case studies, campaigns, and research in this area to help companies, academia, and public health organizations learn to better communicate treatment, education, and prevention options to maximize their effectiveness.
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Source: http://www.fastdiet101.com/mdpa-launches-new-disease-prevention-marketing-publication.html
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